Our goal for PurPlay has always been to turn good sex into great sex. Because PurPlay is such an innovative product with practically nothing like it for comparison, we have been on the lookout for just the right word to sum up why PurPlay is getting reviews like “it makes me want to have sex all the time” and “it makes my O happen faster and with more intensity”. We found it! Erotistic. Erotistic is described as anything that brings about pleasurable sensations. This is an important distinction because most personal lubricants aim to improve lubrication, but miss the mark on making the experience better or more pleasurable.